BMW vs. Audi: great billboard ad

BMW responds to an Audi billboard with their own, click here to see this great marketing move…

Tags: BMW, Audi, great marketing

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Stupidest marketing tactic ever?

This has to be the dumbest marketing idea in business history… surprsingly, it was launched by a company related to the financial sector…

Tags: marketing, dumb ideas, bad marketing, Zecco

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Hyundai bucks trend, increases sales

Hyundai’s January 2009 sales were up 14 percent versus January of last year, and 2 percent above December… the only manufacturer to buck the devastating downward sales trend in the U.S.

They did it thanks to a brilliant idea and an effective marketing plan.

In a nutshell, the new Hyundai Assurance protection program says that if you buy a car from them and lose your income in the next year, you can return it.

You can read more in their Certainty in Uncertain Times brochure, or watch the ad here.

Tags: Hyundai, Hyundai Assurance, automotive, auto industry, automotive industry

What’s a brand worth?

The top ten global brands are worth over $400 billion in conjunction, according to Interbrand and their most recent yearly report.

These are the top ten brands with their estimated worth:

1. Coca-Cola, $63B
2. Microsoft, $58B
3. IBM, $57B
4. General Electric (GE), $51B
5. Nokia, $33B
6. Toyota, $32B
7. Intel, $31B
8. McDonald’s, $29.4B
9. Disney, $29.2B
10. Mercedes Benz, $23B

Tags: Coca Cola, Microsoft, IBM, General Electric, GE, Nokia, Toyota, Intel, McDonald’s, Disney, Mercedes Benz, Interbrand, branding, marketing, best brands

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Top brands in the world: #41-50

Interbrand ranks global brands every year… moving on down the chart, hare are brands #41 through 50 from their most recent yearly report for 2007:

41. Ford

42. Philips

43. Siemens

44. Nintendo

45. Harley-Davidson

46. Gucci

47. AIG

48. eBay

49. Axa

50. Accenture

Related posts:

• Top brands in the world: #1-10

• Top brands in the world: #11-20

• Top brands in the world: #21-30

• Top brands in the world: #31-40

Tags: branding, brands, marketing, top brands, Ford, Philips, Siemens, Nintendo, Harley-Davidson, Gucci, AIG, eBay, Axa, Accenture

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Top brands in the world: #31-40

Interbrand ranks global brands every year… these are brands #31 through 40 from their most recent yearly report for 2007:

31. Dell

32. JPMorgan

33. Apple

34. SAP

35. Goldman Sachs

36. Canon

37. Morgan Stanley

38. Ikea

39. UBS

40. Kellogg’s

Related posts:

• Top brands in the world: #1-10

• Top brands in the world: #11-20

• Top brands in the world: #21-30

• Top brands in the world: #31-40

Tags: branding, brands, marketing, top brands, Interbrand, Dell, JPMorgan, Apple, SAP, Goldman Sachs, Canon, Morgan Stanley, Ikea, UBS, Kellogg’s

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Top brands in the world: #21-30

Continuing with Interbrand’s most recent yearly report on the most valuable brands in the world for 2007, here are the brands ranked 21 through 30:

21. Samsung

22. Merrill Lynch

23. HSBC

24. Nescafe

25. Sony

26. Pepsi

27. Oracle

28. UPS

29. Nike

30. Budweiser

Related posts:

• Top brands in the world: #1-10
• Top brands in the world: #11-20
• Top brands in the world: #21-30
• Top brands in the world: #31-40

Tags: branding, brands, marketing, top brands, Interbrand, Samsung, Merrill Lynch, HSBC, Nescafe, Sony, Pepsi, Oracle, UPS, Nike, Budweiser

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Top brands in the world: #11-20

According to Interbrand and their most recent yearly report on the most valuable brands in the world, these are brands eleven through twenty:

11. Citi

12. Hewlett-Packard

13. BMW

14. Marlboro

15. American Express

16. Gillette

17. Louis Vitton

18. Cisco

19. Honda

20. Google

Related posts:

• Top brands in the world: #1-10
• Top brands in the world: #11-20
• Top brands in the world: #21-30
• Top brands in the world: #31-40

Tags: branding, brands, marketing, top brands, Citi, Hewlett-Packard, BMW, Marlboro, American Express, Gilette, Louis Vitton, Cisco, Honda, Google, Interbrand

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Top ten brands in the world

These are the top ten global brands for 2007 according to Interbrand in their most recent yearly report:

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes Benz

What Interbrand does is measure brands as business assets. Their criteria for consideration are:

• There must be substantial publicly available financial data
• The brand must have at least one-third of revenues outside of its country-of-origin
• The brand must be a market-facing brand
• The Economic Value Added (EVA) must be positive
• The brand must not have a purely b2b single audience with no wider public profile and awareness

These criteria exclude brands such as Mars, which is privately held, or Wal-Mart, which is not sufficiently global (it does business in some international markets but not under the Wal-Mart brand).

The number one brand in the world, Coca-Cola, is valued at at $65 billion dollars.

Tags: Coca Cola, Microsoft, IBM, General Electric, GE, Nokia, Toyota, Intel, McDonald’s, Disney, Mercedes Benz, Interbrand, branding, marketing, best brands

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Best commercial ever: Honda cog

I’m no fan of TV commercials, but in my humble opinion there’s one that stands head and shoulders above the rest (along with Apple’s "1984", my second favorite), and that’s the Honda "cog" commercial they made in 2003 for the Accord.

Basically, the star is a "Rube Goldberg machine" (a very complex apparatus that does a simple task in an indirect and very convoluted way) made out of countless car parts.

If you’ve seen it you’ll appreciate (or maybe won’t believe) that no CGI trickery was used. And it took over 600 takes to complete!

And the final tagline is just perfect "Isn’t it nice when things just work?")

If you’ve never seen it, it’s definitely a must-see… you can watch it here in very good quality , or in low quality at Google video.

Tags: Honda cog commercial, Honda, Honda Accord, best commercials, Rube Goldberg machine

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