Chinese automaker Rongcheng Huatai Automobile has unveiled a new car called “Rover” in English; however its local name is pronounced “San-da-i-fe”. The vehicle looks exactly like Hyundai’s first-generation Santa Fe SUV.
A case of piracy, perhaps?
Not so… Hyundai says that Chinese automaker has acquired the rights to sell the Santa Fe, as well its overall design and engine, so that Rongcheng Huatai can develop its own version. Hyundai stopped producing this version of the Santa Fe in 2006.
Why did Hyundai do this?
"According to Hyundai officials, the company decided to enter into such a contract because it is difficult to prevent Chinese carmakers from copying its products."
Read it here.
Tags: Hyundai, Santa Fe, Hyundai Santa Fe, Rongcheng Huatai Automobile, Rongcheng Huatai, automotive, auto industry, automotive industry, China, Chinese auto industry, Chinese automotive industry, piracy, Chinese piracy
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Posted by almcclymont 
Posted by almcclymont 
Posted by almcclymont 
