The winners of Kelley Blue Book’s 2009 Brand Image awards have been announced:
Best Value Brand: Toyota- Coolest Brand: BMW
- Most Family Friendly Brand: Toyota
- Most Rugged Truck Brand: Ford
- Best Performance Brand: BMW
- Best Comfort Brand: Cadillac
- Best Exterior Design Brand — Luxury: BMW
- Best Exterior Design Brand — Non-Luxury: Nissan
- Best Interior Design Brand: Cadillac
- Best Prestige Brand: Mercedes-Benz
Jack R. Nerad, executive editorial director for Kelley Blue Book and kbb.com had this to say, as reported by the Detroit Free Press:
"The winners of this year’s Brand Image Awards exemplify automotive brands that are on the right track, making a great impression with consumers not just on a specific model level, but across the entire brand lineup."
Tags: Toyota, BMW, Ford, Cadillac, Nissan, Mercedes Benz, Kelley Blue Book, brand image, automotive, auto industry, automotive industry
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