February 10, 2009
Hyundai’s January 2009 sales were up 14 percent versus January of last year, and 2 percent above December… the only manufacturer to buck the devastating downward sales trend in the U.S.
They did it thanks to a brilliant idea and an effective marketing plan.
In a nutshell, the new Hyundai Assurance protection program says that if you buy a car from them and lose your income in the next year, you can return it.
You can read more in their Certainty in Uncertain Times brochure, or watch the ad here.
Tags: Hyundai, Hyundai Assurance, automotive, auto industry, automotive industry
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Auto industry, Hyundai, Marketing |
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Posted by almcclymont
February 3, 2009
According to ZDnet, Windows XP is still the dominant PC operating system in the U.S. and Europe, holding 71% of desktops. Vista powers less than 10% of PCs. We can safely assume that in the rest of the world the scale tilts even more towards XP.
A Forrester Research report released in January says:
“IT decision-makers don’t have an entirely rosy outlook for Windows Vista… 15% plan on skipping Windows Vista entirely and going straight to Windows 7 soon after its release in 2010… another 22% still have no definitive plans for deploying Windows Vista, and 6% simply don’t know yet what their plans are.”
The main desktop players in North America and Europe:
- Mac OS X: 3 % of desktops
- Linux: 2%
- Windows XP: 71 %
- Windows 2000: 10 %
- Windows Vista: 10%
Tags: Windows, Windows 7, XP, Windows XP
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Posted by almcclymont