Honda has announced that they will launch a hybrid version of their Fit model, by the early 2010s according to Automotive News.
This will be their fourth hybrid vehicle, joining a new dedicated hybrid vehicle to be launched in 2009, a sports hybrid based on the CR-Z, and a redesigned Civic hybrid.
Honda president Takeo Fukui had previously shown skepticism regarding hybrids during the automakers 2007 year-end press conference, citing that they require significant improvement in capacity, weight, and size of batteries, motors, and engines.
AFP quotes him thus:
"Until now, the hybrid vehicle business has been about creating impressions and images among potential buyers, and not about producing profitable vehicles at affordable prices."
Tags: Honda, Honda Fit, Honda hybrids, alternative energy, sustainable energy, hybrids, hybrid technology, automotive, auto industry, automotive industry
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